Console Wars Help Fans Feel Like "Soldiers In Battle," Former Xbox Exec Says

Former Xbox executive Peter Moore--who helped run Xbox during its earliest days--has come forward to say the console war between Microsoft and Sony was maybe "all my fault." Speaking to The Game Business, Moore said he might bear some of the responsibility for how heated things can get when fans of one piece of plastic argue with fans of another piece of plastic. To be sure, the console wars didn't begin with PlayStation vs. Xbox, as Nintendo and Sega had beef years before.

"Maybe it's all my fault, developing the console wars and getting in each other's faces," he said.

Moore specifically help orchestrate the so-called "console war" based in part on learnings from when he worked at the shoe company Reebok. He said when he was competing with the likes of Nike, Adidas, and Puma, the idea was to "create this sense of competition."