With PC Components More Expensive Than Ever, Apple Unveils Its Cheapest Laptop Yet

Apple has revealed the MacBook Neo, a cheaper new laptop launching at a time when PC hardware has been getting more expensive.

The Neo follows the general design of Apple's popular MacBook laptops, featuring a 13-inch liquid Retina display, Magic Keyboard, multi-touch trackpad, 16 hours of battery life, Tahoe macOS, and a built-in 1080p camera. It's powered by Apple's A18 Pro chip, which Apple says offers faster web browsing and on-device AI processing than Intel Core Ultra 5 laptops.

Most impressively, the standard retail price for the 256GB model is $600, with students being able to pick it up for $500. The low price point feels particularly impressive, considering how technology has gotten more expensive over the past year. Due to the United States' recent tariffs and a RAM and chip shortage caused by the current AI boom, tech prices have been going up.