Epic Explains It Didn’t Make Fortnite Porsche AI Concept Image Following Online Dogpile

Earlier today, the official Unreal Engine X account began posting about Epic Games and Porsche’s Fortnite collaboration, following the Cayenne Turbo Electric being added to the game as a drivable vehicle on May 23. However, it later deleted one of the images featuring the vehicle following a wave of accusations that it looked suspiciously like AI-generated slop. 

Users on ResetEra managed to download it before the Unreal Engine account took it down. As other users on X pointed out in the quote-tweets, there are elements to the image that make it appear to be AI-generated, not least of them the fact that the Porsche logo itself is, shall we say, jacked. Weirdly, for whatever reason, the image also featured the logo of League of Legends creator Riot Games.

A IA colocando a logo da Riot Games (empresa do lol) na publicidade do fortnite mds https://t.co/56GLN5cJjR pic.twitter.com/T8UMHQNLUn

— Pedro Elias ★ (@PedroEliasFN) May 26, 2026

Stranger still, the Unreal Engine X account later reuploaded the deleted image in a follow-up post so it could explain that the image was created by Porsche, not Epic Games. 

The second paragraph of the new post states, “Note: The image on the left is a concept image provided by the Porsche team and is not reflective of the final version of Porsche’s car configurator.” (Porsche’s website has a car configurator that uses the Unreal Engine.) In case you don’t want to open an X link, the “image on the left” referred to in the post is the same as the one that the Unreal Engine account previously deleted.

That still doesn’t really explain how Riot Games’ logo ended up in the image, or how it made it through whatever quality-control checks exist before it was published to the Unreal Engine social account. It sounds like someone at Porsche, or one of its brand design vendors, used AI to make a mock-up.

That mock-up proceeded to make its way through various internal B2B channels until it eventually arrived in front of the eyeballs of thousands. Why does it feel like we’re sleepwalking into the worst version of the internet?