GenAI In Games? Most Players Just Don't Care, Study Finds

New data shows that most gamers just do not care about the use of generative AI in video games and that a vocal minority is making a lot of noise on the subject. At the same time, there is a growing share of people who say they are more likely than before to refuse to buy a game if they found out it uses generative AI.

New data from Circana's PlayerPulse showed that just over 25% of US video game players surveyed in December 2025 said a game using generative AI would make them less likely to buy it.

"The majority were neutral or unsure," Circana's Mat Piscatella said. "At the moment, a vocal minority is against genAI usage, while the majority of video game players don't currently care that much either way."