Hideo Kojima's AI Prada video prompts outcry from gamers

'Diarrhea from a butt,' lamented one dismayed fan

Another day, another infuriating instance of generative AI slop on social media. Only this time, one of the stars of the show is one of gaming's most venerated creators: Hideo Kojima. Alongside his Death Stranding collaborator, the Danish filmmaker Nicholas Winding Refn, Kojima appears in a 90-second teaser for a six-minute short film promoting Prada Mode, a pop-up nightclub from the fashion label. Kojima's fans aren't happy about his involvement in the project, and they're making those feelings abundantly clear on social media.

In the teaser shared on Refn's X account, Kojima and Refn play space travelers in '60s-inspired silver suits who pilot a silver saucer. After an impeccably stylish session of what appears to be space checkers, a siren wails and their spacecraft very gently crashes on a nearby planet. The duo emerge from a pool of green water and make exertion noises near a large gray octopus without actually fighting it. Then, their craft is telepathically lifted from the water by an attractive blonde woman (but of course) who appears to be levitating colorful rocks with her mind. The spacemen continue on their journey and stop in New York City, presumably to attend the Prada Mode activation at the Chelsea Hotel from June 3-7. Okay, sure.

“Throughout our extended friendship, Hideo Kojima and I have shared the feeling that we were somehow split from the same consciousness moving through different lives while orbiting the same obsessions. That idea became the spark for a film: a space odyssey following us as we traverse a sci-fi dreamscape,” said Winding Refn in a statement to Women's Wear Daily, which first reported the story. “Created in collaboration with Prada, the project is both an artistic experiment and a playful exploration of new creative possibilities through AI technology.”

That last bit, about "playful exploration of new creative possibilities through AI technology" rubbed quite a few people the wrong way. Over on X, commenters did not hold back their frustration at two revered creators using AI.

"Heartbreaking to see such great artists resort to generative AI slop," wrote one.

"Hey @HIDEO_KOJIMA_EN I'm a huge fan, love everything you've ever done, except for this. Please never involve yourself with AI slop ever again. You're better than this. said another.

There are plenty of good zingers to be found here, but this one is my personal favorite: "Oh buddy this is ass. This is diarrhea from a butt."

Kojima hasn't talked at great length about the role of AI technology in creative mediums, though he hasn't ruled out using it in his own work. “Rather than having AI create visuals or anything like that, I’m more interested in using AI in the control systems,” Kojima told CNN in December 2025. "By using AI, enemy behavior could change based on the player’s experience, actions and patterns. That kind of dynamic response would make much deeper gameplay possible.”